Bespoke outbound for B2B

Your pipeline's
gone cold.
We reignite it.

Real sales conversations, booked into your calendar.

We find buyers who fit your ICP and show buying intent, run the outreach in your voice and book meetings straight into your calendar and CRM.
No new hire needed.

Start with a discovery call See how it works
Reignite
pipeline
No new
hire
Free your
team
Predictable
growth
// How It Works

One system, four steps

You tell us who you sell to. We hand back qualified sales conversations.

Your pipeline, step by step
Click a step to see more
STEP 01

We map your buyers

We find the decision-makers actually likely to need what you sell. No generic list, no guesswork on titles.

ICP & Buyer MappingFirmographic, technographic and intent signals mapped to your ICP, not a generic title list.
Data Bridges & CRM IntegrationWe plug into HubSpot, Salesforce, Outreach or your existing stack, so data flows both ways.
STEP 02

We build and launch the outreach

Messaging and channels tested each cycle across your priority verticals, with deliverability protocols live from day one.

Outreach Engine BuildEmail, LinkedIn or targeted ads, set up properly from the start.
Testing & Messaging OptimisationStructured experiments across verticals, titles and messaging angles, not outreach sent and hoped for.
STEP 03

We qualify and book

Trained on your voice, the AI prospects and replies as your team would. Qualified meetings land in your calendar.

AI SDR & Lead QualificationProspects and responds as you would, always driving toward your call to action.
Nurture, Booking & Follow-UpMulti-touch nurture keeps prospects warm. Meetings are booked, confirmed and reminded automatically.
STEP 04

You get a report you can work with

Weekly reporting on what's converting and what isn't, measured against your real benchmark.

Reporting & Business IntelligenceProspects contacted, sequences tested and meetings booked, reviewed weekly. No vanity metrics.
Sales OptimisationWe find where deals stall and fix process, messaging and handoffs to lift your close rate.
Also available Sales Enablement Strategic Content Paid Ads Bespoke Solutions
Start with a discovery call
// The Track Record

Built by someone who's carried quota

Emily Glinwood
Emily Glinwood
Founder, Firehorse AI

Most AI vendors sell you software and call it a strategy. Emily spent 13+ years in high-value sales, from luxury real estate in London and Dubai to enterprise tech at VMware and Citrix. She knows what it feels like when a pipeline goes cold. Now she helps founders and revenue leaders build the infrastructure that turns idle capacity into predictable pipeline.

13+
Years closing high-value deals
Exceeded
Quota, consistently, year on year, at VMware & Citrix
MEDDPICC
Certified sales methodology

Emily hosts The Firehorse Podcast, real conversations on AI and revenue growth with guests including Chris Trempe (SwyftOps), Patty Hatter (Opsera), James Word (Next Focus) and Ahmed Zaki (Code Sa). Watch the episodes →

// The Edge

Not agency guesswork

Enterprise sales methodology meets AI execution, built by someone who's carried the quota, not just sold the software.

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Enterprise sales methodology. MEDDPICC-certified targeting and qualification, not one-size-fits-all.

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AI SDR layer built in. Trained on your voice to prospect and respond as your team would. It books the call, not just flags it.

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Testing first, not assumption first. Structured experiments across verticals, titles and messaging.

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Full-stack delivery. Strategy, copy, CRM integration and optimisation in one engagement.

// Who It's For

Everyone
closing the deal

SaaSFinTechMarTechHealthTechIT ServicesMSPs
For Founders & CEOs

Predictable pipeline without the fixed hire

Get Your Pipeline Back

Replace referral-only growth with a systemised outbound engine, without a full-time hire's fixed cost or a 3 to 6 month ramp.

See Exactly What's Working

Weekly reporting tied to real benchmarks, so you're never the last to know why pipeline ran dry.

For Sales Leaders

Full pipeline visibility, less firefighting

Forecast With Confidence

Real pipeline data tied to real activity, not rep guesswork you can't defend at the next review.

Coach, Don't Chase

Reps spend their time in qualified conversations, so you coach the deals that matter.

For Sellers

More qualified conversations,
less chasing

Reclaim Rep Capacity

Meetings booked straight into your calendar, qualified and territory-routed, with zero manual admin.

Convert What You're Already Good At

You close well once you're in the room. We get the qualified conversations onto your calendar.

For Heads of Marketing

Qualified volume, measured honestly

Move Past Vanity Metrics

Campaigns measured on meetings booked and pipeline built, not open rates.

Consistent, Tested Messaging

Structured experiments across verticals, titles and messaging angles, not one-size-fits-all outreach sent and hoped for.

For RevOps

One system, one source of truth

No More Spreadsheet Stitching

Outreach, replies and meetings sync into HubSpot, Salesforce or Outreach, so pipeline data stays clean.

Reporting You Can Actually Trust

Weekly performance data that slots into the reporting you already run, not a parallel dashboard.

A horse drawn in glowing orange lines, galloping, with flames in its mane and tail
// The Philosophy

Why Firehorse?

Fire

Represents transformation, passion and bold action.

Horse

Represents speed, drive and forward momentum.

Fire + Horse = Power in motion

Strategic acceleration guided by direction, not chaos.

Firehorse does not follow the herd
It leads from the front.

That is the philosophy behind everything we build.

// FAQ

Common questions

We're a done-for-you or done-with-you outbound partner. We combine our expertise with the right AI tools to find buyers who match your ICP and show real intent. Then we run the outreach and book the conversations. You don't buy or manage any software.
A senior BDR or growth hire comes with a high fixed cost, fully loaded, plus a 3 to 6 month ramp before they're productive, with no playbook, no validated ICP and no proven messaging to start from. The system is the advantage: an AI SDR layer, CRM integration and deliverability infrastructure working together, not assembled from scratch.
No. Every client gets a bespoke growth plan and strategy, built around your specific business, goals and needs, not a one-size-fits-all package applied across every account.
No. We integrate with what you already use, whether that's HubSpot, Salesforce, Outreach or something else, rather than asking you to rip anything out. We plug in, we don't replace.
The first conversation is a discovery call. From there, infrastructure (domain warm-up, CRM sync, first messaging sequences) is typically built and live within the first couple of weeks, with initial qualified conversations surfacing within the first month.
Your plan is built around your goals, needs and budget, so your pricing is too. It's fair, transparent and aligned with the results and ROI we deliver.
Against concrete, agreed benchmarks: qualified prospects contacted, sequences tested and meetings booked to your calendar, reviewed weekly. No vanity metrics, no activity dressed up as results.
You'll work directly with Emily, our founder, from strategy through to results. She's backed by a specialist team who handle the technical build, data and campaign delivery.